Optimus Prime truck

2014 Is Set to Be a Big Year for The Transformers Brand
Jan 15, 2014
Replica Optimus Prime truck to welcome visitors, while extensive branding is planned at Olympia. 2014 is set to be a big year for the Transformers brand. Not only is it the brand’s 30th anniversary, but the highly anticipated ...

Tags: Transformers, Hasbro, Toy Fair, Optimus Prime truck
New Transformers toys for 2013 are being backed by Hasbro's largest launch TV/online media
May 24, 2013
"We are set to cement our position as a top performing evergreen brand," says Hasbro. New Transformers toys for 2013 are being backed by Hasbro’s largest launch TV/online media spend on the brand to date. The Transformers Prime ...

Tags: Transformers Toys, Toys, Record Ad