The sticker collection launch will be backed by a heavy-weight marketing campaign, including covermount sampling with the My Little Pony Magazine. Collectables company Panini has teamed with global toy maker Hasbro for the launch of a new ...
Tags: Hasbro, Panini, Pony stickers
Schleich has teamed up with Pony Magazine and Horse and Rider publisher DJ Murphy to reach more than half a million children over the summer period. Magazine content will promote its collection of pony and horse figures. The May edition ...
Tags: Schleich, Pony Magazine, Toys