Jack Astor's launches coin-operated tabletop beer taps in restaurants across the country. This first-of-its-kind innovation is designed to make beer more accessible to guests and meet rising consumer demand for immediacy and unique ...
More and more, people are understanding that the planet needs everyone to manage drink packaging responsibly. Sustainability is a major trend identified by both TechNavio in "Global Beverage Packaging Market 2015-2019" [December 2014] and ...
Tags: Pepsico, drink packaging
Diageo has launched HAIG CLUB, its new single grain Scotch whisky in the US. The distinctive and sophisticated new whisky, developed in partnership with global icon David Beckham and British entrepreneur Simon Fuller, is now available ...
Tags: Whisky, butterscotch-smooth, Agriculture
Following the launch in May 2014 of the Wise Drinking mobile application, new features have been added to enable consumers to monitor their alcohol intake. Users can now test their knowledge of responsible drinking through a "responsible ...
Tags: Drinking, alcohol, Agriculture
I am writing to you on behalf of the European Alcohol Policy Alliance (Eurocare), an alliance of 57 public health organisations from 25 European countries working on the prevention and reduction of alcohol related harm. Improving road ...
Tags: road safety, alcohol sponsorship of Formula One, Agriculture
British alcohol industry has welcomed the government’s challenge to take action to handle drink-related harms that cost £21bn annually. The new pledges form a part of the industry's continuing commitment to the government's ...
Tags: UK Alcohol Industry, harms, Food
Diageo, the world’s leading premium drinks business, announces today the global launch of Haig Club Single Grain Scotch Whisky, in partnership with global sporting icon David Beckham and British entrepreneur Simon Fuller. Working ...
Tags: premium drinks, Whisky, Simon Fuller
UK-based supermarkets operator Sainsbury's is set to add calorie-content information to its wine labeling in a bid to help consumers make informed health choices. The company will introduce the labeling on 20 new, 125l glass bottles from ...
Bacardi, a Bermuda-based producer of wines and spirits, has announced progress on its efforts to limit impact on natural resources in its annual report on corporate responsibility (CR). The company has lowered energy consumption by ...
New survey by the Office for National Statistics (ONS) on UK drinking trends showed an increasing number of people drinking responsibly. The Wine and Spirit Trade Association, a British non-profit organization, has welcomed this new ...
The primary and secondary limited edition design is styled on a retro Christmas jumper featuring Clydesdale horses. The rolled out to UK stores this week. In addition, the packs encourage the message 'Celebrate Responsibly' and carries ...
BACtrack, the leader in personal and professional breathalyzers, today makes available the first-ever, affordable, wireless, smartphone breathalyzer for immediate public purchase. The BACtrack Mobile Breathalyzer is the first ...
Mika Hakkinen has signed an extension to his multi-year deal with Johnnie Walker, which makes him the sports longest serving responsible drinking ambassador. Since 2005, Johnnie Walker has used its sponsorship of the Vodafone McLaren ...
Tags: Ambassador, F1, F1 sponsorship, F1 World Champion, Formula 1