PC and video game GAME will use IBM's cloud-based marketing automation tools to support the company's transition to focusing on online sales. Having previously had a strong high street presence, retailer GAME Group?went into ...
Tags: IBM, Computer Products, Game Makes
IBM today unveiled an extensive array of cloud solutions designed for the C-suite to help executives accelerate innovation around customer experience to meet their business objectives in concert with their company's IT strategy. Among the ...
Dannon, a subsidiary of French food company Groupe Danone and a leading yogurt producer in the US, is using IBM cloud-based predictive analytics to ensure the delivery of the correct product mix at the right time to satifsy customers in the ...
Tags: Dannon, Yogurt Business
Privalia, the online leader in fashion "flash sales," with operations in Spain, Germany, Italy, Brazil and Mexico, is working with IBM to boost its expanding online sales business through mobile and social channels to meet the dynamic needs ...
Tags: IBM, Privalia, online sales business
The Office of Fair Trading (OFT) has launched an investigation into the extent to which businesses are using customer data to target consumers with personalised prices. In July, Computing looked into the proposition of companies such as ...
Tags: OFT, consumer data, investigation
IBM's revenues remained relatively flat in the second quarter 2012, although the company reported strong growth in its cloud, analytics and smarter planet initiatives. Total revenues for the quarter fell by 3% to $25.8bn due to currency ...
Tags: IBM, net income, software, cloud
IBM, the leader in Smarter Commerce, and Toshiba TEC Corporation, Japan's leading maker of point-of-sale systems and related technology for retailers, announced a definitive agreement under which Toshiba TEC will acquire IBM's Retail Store ...
Tags: Smarter Commerce, Toshiba, IBM, point-of-sale systems
IBM has combined a number of its online marketing software programmes into a unified service, called the IBM Marketing Centre. IBM has designed the service, an IBM Smarter Commerce offering, for organisations to outsource their online ...
Tags: IBM, marketing, Marketing service, online, Unica
IDG News Service - IBM has combined a number of its online marketing software programs into a unified service, called the IBM Marketing Center. IBM has designed the service, an IBM Smarter Commerce offering, for organizations to outsource ...
Tags: Online Marketing Service, Desktop Apps, IBM, USA
As part of the company's Smarter Commerce marketing effort, IBM is investigating the possibility of using augmented reality (AR) to help retailers provide more product information to their customers, as well as to gather more information ...
Tags: IBM, augmented reality, mobile application, server
IBM announced it will build a powerful, new multi-channel, eCommerce engine for C&A. In the future, C&A wants to make even better use of the upward trend in online apparel sales with double digit growth rates during the last years. A ...
Tags: IBM, C&A, eCommerce engine, CMOs