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Brainstorm Looks to Mirror 'phenomenal Success' of Stikbots with New TV Campaign
Sep 27, 2016The success of the product has been attributed to a comprehensive marketing campaign put in place by Brainstorm at the start of the year. Educational toy specialist has labeled the success of its line of animated StikBots as nothing short ...
Tags: Brainstorm, StikBots, TV campaign
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Indies Hold Majors To Question Following Merger Murmurs
Mar 28, 2016Members of the ToyNews Retail Advisory Board have united in the belief that the attitudes of the world's major toy suppliers towards the UK's indie scene need addressing before they become too marginalised With talk of big name mergers ...