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Channel 4 Has Signed an Exclusive Sponsorship Deal with Sofaworks
Feb 28, 2014Channel 4 has signed an exclusive sponsorship deal with Sofaworks for its critically acclaimed, awarding‐winning series Gogglebox, returning to Channel 4 on Friday nights at 9pm from 7th March 2014. The partnership for the third ...
Tags: Sofaworks, Channel 4, sponsorship
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Quiksilver Announced The Appointment of Nicholas Drake as Chief Marketing Officer
May 27, 2013Quiksilver, Inc. announced the appointment of Nicholas Drake as Chief Marketing Officer, effective July 1. “We have reorganized our senior management structure in order to centralize key functions and responsibilities across the ...
Tags: Quiksilver, Nicholas Drake
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Smyths Toys Has Appointed TBWA\Manchester as Its New Agency
Apr 18, 2013Smyths Toys has appointed TBWA\Manchester as its new agency to handle its £11m advertising account. TBWA\Manchester's first campaign will aim to raise awareness of the brand in the UK and is due to launch later this year. Tony ...
Tags: Toys
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FESPA Created a Show to Provide Educational Content and Hands-on Features About Print
Apr 15, 2013Exclusive educational content-led features set to inspire visitors to the show. FESPA has created a whole host of show features to guide visitors around FESPA 2013. The show will provide valuable educational content and hands-on features, ...
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74% of Young Adults Prefer to Buy From a Socially Responsible Company
Dec 13, 2012Value of social activism in brand building: 74% of young adults prefer to buy from a socially responsible company Two out of three young adults think companies have a moral obligation to help solve social problems. Even more of them ...
Tags: Young Adults, TBWA, Adults
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Adidas Is Taking Window Shopping to a New Level with an Interactive Digital Window
Oct 6, 2012Adidas is taking window shopping to a new level with an interactive digital window concept that connects with consumers' smartphones making it magically easy to shop at any time without an app or scanning various QR codes. German teens ...
Tags: adidas, Window Shopping, NEO
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New Line Is The First National Brand to Add Wholesome Ingredients
Aug 31, 2012Peanut butter just got a makeover,as Planters introduces a new PB that has a bit of a punch.Created for adventure-seekers,the new line is the first national brand to add wholesome ingredients like bananas,granola,berries,raisins,cinnamon ...
Tags: Kraft Foods, peanut butter line, adventure-seekers, NUT-rtition line