Anheuser Busch InBev is altering the packaging of Budweiser beer this summer, by replacing the word “Budweiser” with “America” on the front of its 12-oz. cans and bottles. The move is aimed at capitalising on the ...
Tags: Budweiser Beer, packaging
24 Hour Fitness, which sponsors the United States Olympic Committee (USOC) and is the Official Fitness Center Sponsor of the U.S. Olympic and Paralympic Teams, announced its partnership with five athletes expected to represent Team USA at ...
Tags: 24 Hour Fitness, USOC, Rio Games, Athletes
The National Hockey League (NHL) and Adidas announced a seven-year partnership in which Adidas will become the authentic outfitter of on-ice uniforms as well as an official supplier of licensed apparel and headwear for the League starting ...
Tags: on-ice uniforms, licensed apparel, headwear
L.L.Bean and Craft Sportswear North America announced a multi-year partnership with the U.S. Cross Country Ski Team and U.S. Nordic Combined Ski Team. As official supplier to the U.S. Ski Team, L.L.Bean will provide insulated outerwear ...
Tags: Sportswear, L.L.Bean, Craft Sportswear
The 2015 International CES® will feature Hollywood stars, TV personalities, professional athletes and musical icons promoting the latest innovations revolutionizing the ways consumers live, work, play, connect and access information. ...
Tags: 2015 CES, Hollywood Stars, TV Personalities
New Era Cap announced the introduction of technologically advanced caps designed to meet the specific performance needs of golfers. The company is making the caps available to a limited number of golf shops in 2015. A Golf caps will be ...
Tags: golf shops, skin temperature, Sporting Goods
The United States Olympic Committee and Nike, Inc. announced the extension of Nike’s sponsorship of the USOC through 2020. This extension includes providing footwear and apparel for U.S. Olympic and Paralympic athletes, including the ...
Tags: Nike, Partnership, Sporting Goods
The BMW Group in the US (BMW and MINI combined) reported December sales of 43,981 vehicles, an increase of 0.3 percent from the 43,855 vehicles sold in the same month a year ago. At year end, the BMW Group (BMW and MINI combined) is up ...
USG, a leading building products company, announced its new brand identity and tagline, "It's Your World. Build It.," which exemplifies the organization's commitment to customers and its strategy for continued growth. Building on the ...
Tags: Construction, Decoration
Sugoi, a brand of Dorel Industries, will supply the USA Cycling Team with race-day apparel, starting at the world road championships later this month. The agreement between Sugoi and USA Cycling includes the U23 Men, Women's Road, all ...
Tags: Apparel, bike, Transportation
Everlast Worldwide, Inc., the global leader in fight sports and fitness, has extended the exclusive equipment and apparel contract with American heavyweight boxing contender, Deontay Wilder. An undefeated knockout specialist, Wilder has ...
USA Triathlon has added four new members to its 12-member board of directors, the organization announced Monday. "These four talented individuals possess a magnitude of experience in the worlds of business, governance and multi-sport, and ...
Tags: Triathlon, USA, talented individuals
BMW has designed a two-man bobsled for the US Men’s Bobsled Team using the same EfficientDynamics principles it applies to the development of its passenger vehicles. Developed in collaboration with the USA Bobsled and Skeleton ...
Tags: BMW, EfficientDynamics Bobsled, Team USA
Forget the fastest sail boat; next year's America's Cup could come down to who has the fastest computer. The boats competing on the San Francisco Bay next year will be kitted out from bow to stern with high-tech gear, including sensors ...
Tags: America's Cup, fastest computer, Oracle Team, High Tech Advantage
Forget the fastest yacht; the outcome of next year's America's Cup sailing competition could come down to which boat has the fastest computer. The boats competing on San Francisco Bay in 2013 will be kitted out bow to stern with high-tech ...
Tags: Oracle, USA, high tech, The High Seas