Toy firms articles & resources on Made-in-China.com

SnapDragon to Deliver Brand Protection Seminar at Kind Und Jugend

Aug 10, 2017

With counterfeit sales accounting for up to 5% of European trade, the brand protection specialist is set to deliver essential tips for toy firms. With counterfeit sales accounting for up to 5% of European trade, and toys the third most ...

Tags: European trade, toy

US: Hasbro and Mattel Among Toy Firms to Take New Steps in Children's Online Privacy

Sep 21, 2016

Four big toy firms have agreed to terms to stop allowing third-party online marketers track the internet habits of children under 13. Hasbro and Mattel are among four toy companies who have agreed to stop allowing online marketers track ...

Tags: Hasbro, Mattel, online marketers, internet habits

''Embrace Tech or Become Obsolete'' Warns Digital Kids Show Founder

Aug 15, 2016

Ahead of the inaugural show, Aisha Tilstone has voiced her opinion that all toy firms need to keep up with today's children and utilise new technology in fresh ranges to avoid falling by the wayside to more tech-savvy firms. The founder ...

Tags: Digital Kids Show, Aisha Tilstone

Big Issues, Mini-Figures: How Firms Are Looking to Better Represent Society with Toys

Apr 11, 2016

Now that LEGO has unveiled a wheelchair using-figure and a stay-at-home dad in its latest LEGO City set, it seems the toy giant is embracing a true representation of society with its products. Jade Burke speaks to manufacturers and ...

Tags: LEGO, LEGO City set, Wheelchair, Vendors

Use VR for PR

Apr 6, 2016

Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...

Tags: Rebecca Oatley, Cherish PR, Virtual Reality

Game-Changers: A Look At How Social Media Is Helping Toy Firms Drive Social Change

Mar 11, 2016

Steve Reece shines a spotlight on how more and more social media campaigns are forcing toy firms take an initiative when it comes to issues driving and supporting social change. At last our industry is seizing the social media initiative ...

Tags: Steve Reece, Barbie, LEGO

Trio Will Reveal New Toy Lines Based on The Upcoming Blockbuster Movie at Comic-Con

Jun 17, 2015

The trio will reveal new toy lines based on the upcoming blockbuster movie at Comic-Con next month. LEGO, Hasbro and Mattel are among the first toy firms to detail lines based on Star Wars: The Force Awakens. The first wave of toys ...

Tags: LEGO, Hasbro, Star Wars Toys

Come Round Expects to Cooperate with Toy Firms

Apr 1, 2015

Party firm to increase activity in toy sector and put popular brands in the hands of consumers and retailers. Brand party firm Come Round is calling on more toy manufacturers and retailers to get on board as it expands its activity within ...

Tags: Brand, Party, Toys

The First Toy & Game Inventors Workshop Took Place in September

Nov 21, 2014

The first Toy & Game Inventors Workshop took place in September, as budding toy creators grasped the opportunity to pitch their ideas to some of the biggest companies in the industry. Billy Langsworthy reviews the event and explains how it ...

Tags: Toy&Game Inventors, Toys

New Toy Safety Requirements for All Music Toys Will Come Into Effect

Aug 19, 2014

By September 30th, new toy safety requirements for all music toys will come into effect. An amendment to the EU toy safety standard is causing reverb among toy suppliers as a new scope of testing sets out to scrutinise all musical ...

Tags: Safety Amendment, Reverb, Toys

Danish Toy Firm Secures Logistics Partner for Its Launch Into The British Market

Jun 5, 2014

Danish toy firm secures logistics partner for its launch into the British market. Danish toy company Upcoming Minds has appointed Import Services as its logistics partner for its launch into the British market. The UK expansion will see ...

Tags: Toys

The Territory Could Be The Next to See Major Growth in The Toy Space, Says NPD

Jan 2, 2014

Tastes, spend and buying habits in the region, suggest that toy firms should be looking to it as a source of potential revenue growth. New research by NPD on Russia suggests that the territory could be the next to see major growth in the ...

Tags: NPD, Russia, toy, Frédérique Tutt, toys global industry analyst

Kiddimoto Has Won an 18-Month Legal Battle Against a Firm Who Tried to Take It's Name

Jun 3, 2013

Company tried to register the brand as its own and sell it back to Kiddimoto for a five-figure sum. Balance bike supplier Kiddimoto has won an 18-month legal battle against a firm who tried to take the brand’s name as its own. The ...

Tags: Kiddimoto, Toys, Legal Battle

Many Toy Businesses Know They Ought to Become More IP Literate

May 2, 2013

Many toy businesses know they ought to become more IP literate, but they often don’t know where to start. Getting documentation regarding the utility of your product and registering your design rights is especially important for ...

Tags: IP Protection, Toy Firms

The New Chemical Requirements of The EU Toy Directive Will Come in to Effect on July 20th

Apr 27, 2013

The new chemical requirements of the EU Toy Directive will come in to effect on July 20th, and UL Laboratories is helping manufacturers meet the standards. The updated Toy Directive will aim to protect children from harmful chemical ...

Tags: Toy, iron toy

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