Twitter is aiming to give marketers more control in how they advertise on the site by giving them access to its API through third-party service companies. The program is based on Twitter's Ads API (application programming interface), ...
Tags: Twitter, API, third-party service
Salesforce.com is hoping to give its Marketing Cloud product line a fresh boost with a new social advertising platform for Twitter. The offering, now in closed beta, is powered by a new advertising API (application programming interface) ...
Twitter has officially launched business activities in the MENA region, unveiling a host of regional plans that will be completed in partnership with Connect Ads. Connect Ads will act an extension of Twitter’s own sales team in the ...
Tags: Twitter, business activities, MENA region
Twitter will allow advertisers to target users based on their interests following a successful test of a new advertising feature, the company said. The feature adds to Twitter’s other advertising offerings, including Promoted ...