UK food group Princes has devised a GBP1.6m (US$2.5m) advertising campaign across its portfolio to push its 'Yours to Enjoy' brand message. The campaign, which launches this month, aims to promote the "different usage occasions, ...
Tags: Princes, advertising campaign, brand message, company news
Success in cutting costs quicker than expected, as well as an increase in underlying half-year sales and profits, helped drive Premier Foods plc's shares this morning (7 August). The UK food group said it now expects to cut costs by ...
Tags: cutting costs, UK food group, Premier Shares
The global food industry has seen a raft of M&A activity this week with Flowers Food's purchase of Lepage Bakeries, Olam's acquisition of Usina Açucareira Passos, and Booker's deal to buy the local cash-and-carry assets of German ...