Levi Strauss & Co. announced its first annual grant in support of causes important to the company founder. Company celebrates 185th birthday of blue jean inventor by continuing his philanthropic legacy. One of the earliest corporate ...
On May 20, 1873, Levi Strauss and Jacob Davis received a patent for the use of copper rivet fasteners on denim trousers – and thus the blue jean was officially born. One hundred and forty years later, the blue jean has evolved from ...