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Game-Changers: A Look At How Social Media Is Helping Toy Firms Drive Social Change

Mar 11, 2016

Steve Reece shines a spotlight on how more and more social media campaigns are forcing toy firms take an initiative when it comes to issues driving and supporting social change. At last our industry is seizing the social media initiative ...

Tags: Steve Reece, Barbie, LEGO

Dubai's Garment Sizing Project Gets Details From Alvanon

Feb 27, 2015

Alvanon, leading global apparel expert, has announced details of the first ever garment sizing, fit, and development project carried out in the Middle East. The project was commissioned by Splash, the Middle East’s largest fashion ...

Tags: Alvanon, Garment, Apparel

Fashion Snoops to Showcase The Latest in Fashion Intelligence in The Form of Their Gallery

Jan 16, 2015

Alvanon has teamed up with leading trend forecasting authority, Fashion Snoops to present a coordinated offering of exciting business solutions for fashion brands and manufacturers at Intermoda 2015, which runs till January 16, 2015 at the ...

Tags: human anatomy, pattern construction, Apparel

Challenges Faced in The Fashion Business

Nov 18, 2014

“In the 1940s, the most prevalent body shape among women was the 'hourglass' shape, while today it is a 'rectangle' shape due to larger waists,” informs the head of a provider of integrated fit solutions for the apparel ...

Tags: integrated fit solutions, Women's Shapes, Apparel

British Partywear Purveyor Lipsy Has Just Unveiled The New Autumn/Winter 2014 Line

May 13, 2014

The British partywear purveyor Lipsy has just unveiled the new Autumn/Winter 2014 line of its premium occasionwear line V.I.P. Inspired from key catwalk trends, the feminine eveningwear collection includes an array of glamorous yet ...

Tags: partywear, catwalk trends

Performance Boosting Fabrics Were Be Developed by Nottingham Varsity

Dec 9, 2013

A unique fabric put through its paces by textile researchers at Nottingham Trent University for sportswear manufacturer Kurio Performance is helping to boost the performance of elite athletes. The specialist firm is producing compression ...

Tags: unique fabric, specialist firm

NUTMEG Committed to a Long Term Fashion Fit Strategy

Oct 23, 2013

Alvanon, the world’s leading apparel sizing and fit specialist, has announced that the new childrenswear brand launched by Morrisons , NUTMEG, has committed to a long term fashion fit strategy based on the AlvaForm range of technical ...

Tags: Kids Brand, Technical Fit Mannequins

Low Levels of Body Confidence in UK Women Was Revealed in Survey

Sep 5, 2013

The majority of women in the UK are struggling with bad body image, according to a recent online survey. Results showed that respondents were largely unable to pinpoint their exact size from a chart, and that the national average response ...

Tags: Body Confidence, Apparel

BASF Has Unveiled Its Annual Automotive Color Trend Report, Which Looks 2-3 Years out

Aug 16, 2013

BASF has unveiled its annual automotive color trend report, which looks 2-3 years out, based on research efforts by its team of global color design experts. The theme of the forecast, "Making Headway" indicates a movement towards more color ...

Tags: BASF, Automotive Color Trend Report

ANITA Is Planning to Showcase Spring 14 Collection at Miami Swimshow

Jul 16, 2013

ANITA INTERNATIONAL will be showcasing their expansive and luxurious L14 Swimwear line at Miami SwimShow from July 20-21, 2013. The collection features new colors, cuts, patterns and styles that shape and conceal, accentuate and secure, and ...

Tags: ANITA, Miami Swimshow

Tricky T-Shirts Make Men More Visually Attractive to Women

Jul 9, 2013

It's something which males have grappled with for centuries - but now scientists seem to have finally found a simple yet effective way of making men more visually attractive to women. And the answer lies not with lotions and potions, as you ...

Tags: T-Shirts, Apparel

Human Solutions and Sizemic Partners to Produce a Range of SizeGERMANY Product

Jun 20, 2013

The Human Solutions Group has announced an exclusive collaboration with the London based size and fit specialist Sizemic and the SizeGERMANY retail partners to produce a range of SizeGERMANY product development fit mannequins. Fashion ...

Tags: United Kingdom, Textile, Mannequins

Jennyfer Launches Its First Collection Based on The New Body Shape Data Created by Alvanon

May 8, 2013

Just over 12 months ago, the ready-to-wear brand Jennyfer appealed to the apparel size and morphology expert, Alvanon, to review its size strategy in a bid to create garments more adapted to the specific morphologies of the brand’s ...

Tags: Jennyfer Optimises Fashion, Apparel

Introduction Of Dance Costume

Apr 8, 2013

The purpose of a dance costume is to enhance the dancer’s body and the concept of the Choreographer (Dance Catalog 219). “Costumes are clothes and they are art. They make the invisible ideas visible” (Nadel 241). Dance ...

Tags: Dance Costume, Dance Dress

Debenhams Promote Its Latest Fashion Collections by Using Models in a Diverse

Apr 6, 2013

Debenhams broke convention by becoming the first high street retailer in the UK to promote its latest fashion collections by using models in a diverse variety of ages, sizes and looks. The imagery turns its back on the industry norm of ...

Tags: Apparel

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