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conventional advertising
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Mondelez to Invest $15m to Open R&D Facility in Poland
Jun 12, 2016Mondelez International has announced that it would invest $15m to open a new global research, development & quality (RDQ) facility in Bielany Wroclawskie, Poland. The company has started the construction of the new site, which is expected ...
Tags: Mondelez International, Milka
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Armstrong Flooring Is One of 37 Brands Featured in Newcastle Brown Ale's Super Bowl Ad
Feb 2, 2015Armstrong flooring is one of 37 brands featured in Newcastle Brown Ale’s Super Bowl ad. Armstrong flooring is part of Newcastle Brown Ale’s Band of Brands mega-ad campaign for the “big game," which will air on local ...
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IPL Great Platform for Brands to Convey Their Core Promise to a Much Wide Audience
Nov 17, 2014“Sports events like IPL are a great platform for brands to not only convey their core promise to a much wider audience, but also to make a stronger and more enduring bond,” informs the Indian head of sportswear brand, U.S. Polo ...
Tags: sportswear brand, sportsmanship, Apparel
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European Alcohol Policy Alliance Requests an End to Alcohol Sponsorship in in Formula One
Nov 17, 2014I am writing to you on behalf of the European Alcohol Policy Alliance (Eurocare), an alliance of 57 public health organisations from 25 European countries working on the prevention and reduction of alcohol related harm. Improving road ...
Tags: road safety, alcohol sponsorship of Formula One, Agriculture
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Paul Coby Faces His Second Christmas as It Director at Department Store Chain John Lewis
Dec 19, 2012Paul Coby faces his second Christmas as IT director at department store chain John Lewis. Since joining the retailer in March 2011, after many years as CIO at British Airways, he has embraced what he calls the "retail revolution" brought ...
Tags: IT Director, John Lewis, Paul Coby, retailer
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