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crisp category
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PepsiCo Is Aiming for The Biggest Launch The UK Crisp Category in Ten Years
Dec 12, 2012PepsiCo is aiming for the biggest launch the UK crisp category in ten years with the latest addition to its portfolio - Walkers Deep Ridged. The company's bold claim came as it announced it had developed a product it said "unlocks ...
Tags: PepsiCo, biggest launch, crisp category, latest addition
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Kellogg Has Decided to Enter The UK Category with Special K Brand Following Similar Moves
Sep 25, 2012Kellogg has decided to enter the UK category with its Special K brand following similar moves in the US and Canada. The company insisted Special K Cracker Crisps had "game-changing incremental sales potential" for the sector in the UK. ...
Tags: Kellogg, cracker, cracker crisps, Pringles, cereal aisle