American grocery store chain Albertsons Companies will buy meal kit startup Plated for an undisclosed price, in a move to attract more customers to its stores. The acquisition of the New York City based food tech company, founded in 2012, ...
Tags: food tech
Co-founder of Kids Industries Gary Pope talks the transition of TV advertising to digital. 65 years ago, the first TV ad for toys aired in the US: 45 seconds of advertising history that led to the sale of 100m Mr and Mrs Potato Heads. ...
Tags: Kids Industries
Nestlé Waters North America has launched a global advertising campaign focused on its NestléPure Life bottled water brand. Since its launch in Pakistan in 1998, Nestlé Pure Life has become the global category leader, ...
Tags: Nestle, Pure Life Focuses, PET plastic
Pyramid Brewing Co. debuted an invigorated brand aesthetic and experience encompassing an expanded line of canned brews, the addition of Outburst Citrus IPA to Pyramid's year-round line-up, all-new packaging and revamped digital channels ...
Tags: Pyramid Brewing, Packaging
General Motors (GM) and IBM have joined hands to bring the power of OnStar and IBM Watson together to create OnStar Go, the auto industry’s first cognitive mobility platform. Starting in early 2017, OnStar is expected to give ...
Tags: GM, IBM, Driving Experience
The supermarket is now set to open more Argos digital concessions in its stores. Sainsbury's has successfully completed its £1.4bn acquisition of Argos owner Home Retail Group. The supermarket is now set to open more Argos digital ...
Tags: Sainsbury's, acquisition, Home Retail Group
Annie's, maker of America's favorite childhood foods with natural and organic ingredients, launched its new brand campaign demonstrating how the company is bringing delicious, organic food to nearly every aisle of the grocery store, and ...
Tags: Annie's, childhood foods, new brand campaign
DSW Inc., as expected, reported earnings in the fourth quarter plunged 61.8 percent to $11.8 million, or 14 cents a share. Results came in ahead of Wall Street's average estimate of 8 cents a share. Comps inched up 0.8 percent in the ...
Tags: DSW, Roger Rawlins, Milestones, Achievements, Q4 earnings
Global online fashion retailer Boohoo has selected Visual IQ, the leading cross channel marketing attribution software company, to provide marketing attribution management solutions across TV and digital channels in support of its 2015 ...
UK eCommerce business leaders are turning their attention to high-growth consumer markets in the US, China and India, according to a new report commissioned by business process outsourcing provider (BPO) arvato and World Business Research ...
DSW Inc. reported earnings on an adjusted basis rose 13 percent to $30.9 million, or 35 cents a share, exceeding its guidance calling for earnings between 21 and 31 cents a share. Comparable sales increased 7.6 percent. Highlights: ...
Tags: DSW Inc, sales growth
The group has reported sales of £1.82 billion for the 18 weeks leading to January 3rd this year, seeing an increase of 0.8 per cent. Argos’ like-for-like sales remained broadly flat for the 18 weeks to January 3rd, 2015, while ...
Tags: Christmas Results, trading period, Toys
The American multinational clothing and accessories retailer Gap Inc. is set to open its first-ever Old Navy outlet in Shenzhen, a city located in the south of Southern China’s Guangdong Province, on November 8, 2014. In a bid to ...
Tags: clothing retailer, omni-channel, Apparel
Mall-Connect, a leading software company for shopping center marketing, announced the launch of the world’s first omni channel marketing platform: MyDeck. MyDeck enables shopping centers to eliminate two threats: First, the ...
Tags: Omni-Channel, Mall-Connect
In newspapers' race for digital revenue, being small is no excuse not to run fast. Many community newspapers, typically dailies and weeklies running south of the 50,000-circulation mark, have been as aggressive in their pursuit of digital ...
Tags: Consumer Electronics