American Swan, an online fashion brand said it has made its products more accessible to customers by tying up with India Post Delivery Service to offer a wider reach to over 20,000 PIN codes across India. According to CEO Anurag ...
Tags: American Swan, e-commerce industry
American Swan, the online shopping site in India, has signed on Indian model and film actress Kriti Sanon as the face of its latest trend-led fast fashion range for the youth, As Original. The 24-year-old will appear in both digital and ...
Tags: American Swan, online shopping site, Apparel
Gone are those days when fashion designers and apparel retailers, along with the media, used to set the market trends for clothing. With the advent of internet, apparel retailing, especially e-commerce, is mainly driven by the consumers. ...
Tags: Consumers, Clothing Trends, E-Commerce
With the increasing popularity of social networking sites, such as Facebook, Twitter, etc, several apparel brands are focussing on marketing through this platform. According to industry representatives, social networking sites helps the ...
Tags: Apparel Brands, Social Networking
The penetration of Internet has rapidly increased the competition in apparel retailing as it creates a platform for the consumers to browse for their favorite wardrobes from anywhere in the world. In order to compete with the rising ...
Tags: Apparel Retailing
After having successfully streamlined its business strategy and operations in 2012, s.Oliver will open 30 new point of sales in 2013 & up to 200 by 2016. s.Oliver, the German fashion and Lifestyle Company, has restructured its ...
Tags: Apparel, Accessories
Zimmermann,the Australia-based fashion and lifestyle brand known for its stylish ready-to-wear and chic swim designs,will be expanding its reach.For the first time,the Zimmermann online store is open to customers outside of Australia and ...
Tags: fashion and lifestyle brand, ready-to-wear, swim collections