Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
Winning Moves is seeing massive growth in the video game licensed gaming area, driven by innovative new properties and a loyal fan following. The latest licensed game will be a new version of Monopoly, inspired by the popular title, ...
Tags: Video Game, Winning Moves
Game veteran wants to work with toy suppliers to bring dice rolling to virtual games. A new type of die hopes to change the way people play virtual board games. Dice+ can be used to interact with a digital board game, whether it's ...
Tags: games market, virtual games, game platform, game brands