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Red Light in Labelling Food Products Could Help Customers Make Healthy Food Choice
Mar 11, 2015Researchers at the University of Bonn in Germany have found that the use of red light in labelling food products could help customers make healthy food choices. The proposed labelling system in the study used a red light for food items ...
Tags: Traffic Light, Food Labeling
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How Does The General Appearance of The Package Impact Buying Decisions of Consumers?
Jan 8, 2014The left image shows actual eye movements of two different persons choosing among four snack items as recorded with eye-tracking. Number "1" indicates where the first eye movement is made to. The right image shows predicted eye movements ...
Tags: package, consumers, buying decisions, images of food items