mobile advertising articles & resources on Made-in-China.com

Google's Android Operating System Have Dethroned Apple's Iphones and Ipads

Apr 24, 2014

Devices running Google's Android operating system have dethroned Apple's iPhones and iPads as the biggest drivers of worldwide mobile ad traffic, according to a new study from Opera Mediaworks. Almost 43% of all mobile ad impressions came ...

Tags: Apple, iPhone, Computer Products, Android

SONATA Announced The Launch of Its First U.S. Office in New York City

Feb 26, 2014

SONATA, the first global mobile advertising solution focused entirely on driving real foot traffic to traditional brick-and-mortar businesses, today announced the launch of its first U.S. office in New York City. Simultaneous with the ...

Tags: Mobile Advertising Platform, NYC, Sonata, market

Apple Has Bought Topsy Labs That Will Provide More Insights About The Chatter on Twitter

Dec 4, 2013

Apple has bought Topsy Labs in a deal that will provide the iPhone maker with more insights about the chatter on Twitter. Topsy pores through the stream of conversations occurring on Twitter to identify trends and people influencing ...

Tags: Apple, Topsy, Twitter

Digital First Media Has Expanded Its AdTaxi Alliance Network Into a New Country

Nov 26, 2013

Digital First Media has expanded its AdTaxi Alliance Network into a new country. DFM today announced that it has signed a partnership agreement with Israeli company International Media Placement. Story continues after the ad"The IMP ...

Tags: Digital First Media, AdTaxi Alliance, IMP Group, partnership

Lee Enterprises Reported Total Digital Revenue of $19.8 Million for Q4

Nov 19, 2013

Lee Enterprises Inc. reported total digital revenue of $19.8 million for its fourth fiscal quarter, up 4.3% compared with the same quarter a year ago, which included the extra week of operations. On a comparable 13-week basis, total digital ...

Tags: Lee Enterprises, desktop

Teen Interest in The Popular Social Media Website Is Waning

Nov 1, 2013

Facebook has admitted that teen interest in the popular social media website is waning, even though the number of users grew marginally in the last quarter. "We did see a decrease in [teenage] daily users [during the quarter], especially ...

Tags: Computer Products, software

Microsoft Has Joined Google and Facebook in Plotting a Replacement for The Cookie

Oct 12, 2013

Microsoft has joined Google and Facebook in plotting a replacement for the cookie. For many years the humble cookie, a small text file that browsers download when they visit a web site, has been one of the mainstays of online advertising, ...

Tags: Computer Products, Microsoft, Google, Facebook, Cookie

Facebook Shares Have Risen to a Record High

Sep 13, 2013

Facebook shares have risen to a record high, with the success of mobile advertising and expansions into new areas hailed as reasons for increased stock market confidence in the world's largest social network. Wednesday trading saw shares ...

Tags: Computer Products, software

Yahoo Has Bought Ad Tech Startup Admovate to Grow Its Mobile Advertising Sales

Jul 23, 2013

Yahoo has bought ad tech startup Admovate to grow its mobile advertising sales and provide a stronger channel for personalized display advertising. Terms of the deal, yet another in a major buying spree for Yahoo this year, were not ...

Tags: Yahoo, Computer Products, software, Mobile Advertising

Facebook CEO Has Discussed Potential Partnerships with Samsung Electronics

Jun 19, 2013

Facebook CEO Mark Zuckerberg has discussed potential partnerships with Samsung Electronics in its bid to boost mobile advertising sales, according to the head of Samsung's handset division, Shin Jong Kyun. Zuckerberg launched Facebook in ...

Tags: Computer Products, Facebook

Facebook Makes It Easier for Marketers to Decide How to Place Ads Across The Site

Jun 6, 2013

Facebook is gearing up for a new project to simplify its advertising platform, making it easier for marketers to decide how to place ads across the site. One of the plan's major goals is to reduce redundancies in the 27 different types of ...

Tags: Facebook, Advertising, Marketers

Eric Litman Has Advised Start-UPS Seeking to Monetise Mobile Applications and Services

Jun 4, 2013

Mobile advertising platform Medialets' founder Eric Litman has advised start-ups seeking to monetise mobile applications and services to "follow where the dollars are, not where you think they might be". Speaking at DEMO Europe in Moscow ...

Tags: Mobile Advertising, Medialets

An Analysis of Identifiable Mobile Data Traffic

May 30, 2013

People connect with their social networks via their smartphones, but when it comes time to buy, they turn to their tablets, according to a new analysis by Flash Networks, a provider of mobile Internet optimization and monetization ...

Tags: Smartphones, Tablets

The Use of Facebook in The UK Has Declined by Nine Per Cent Year-on-Year

May 28, 2013

According to a report by market research firm YouGov, the use of Facebook in the UK has declined by nine per cent year-on-year. This fall coincides with the social media site's advertising push, which has seen promotions jump over the ...

Tags: Facebook, Computer Products

GS1 and Open Mobile Alliance Team up to Bring Bar Code Scanning to Mobile Devices

May 24, 2013

GS1 and Open Mobile Alliance team up to bring intelligent bar code scanning to mobile devices GS1 and Open Mobile Alliance (OMA) are collaborating to enable bar code scanning features built directly into mobile devices. This will make it ...

Tags: Mobile Devices, Packaging, Printing

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