new branding articles & resources on Made-in-China.com

Nokia Outs New Health Tech as It Sweeps Away The Withings Brand

Jun 27, 2017

Nokia has announced a pair of new smart health devices as it completes the rebranding from the Withings company it purchased one year ago. The company has introduced the new Nokia Body smart scale, which at just £55/$60, is much ...

Tags: Nokia, smart health device

Lake Image Systems Launches New Website and Brand

Jun 16, 2017

Lake Image Systems, a developer of imaging & scanning technologies for printing, labeling & mailing industries, has launched a new website and brand. The refreshed new look mirrors the exciting and engaging direction the company is taking ...

Tags: Lake Image Systems, printing

Pyramid Brewing Reveals New Packaging for Canned Brews

Apr 20, 2017

Pyramid Brewing Co. debuted an invigorated brand aesthetic and experience encompassing an expanded line of canned brews, the addition of Outburst Citrus IPA to Pyramid's year-round line-up, all-new packaging and revamped digital channels ...

Tags: Pyramid Brewing, Packaging

Cleaver's Beefs Up Branding To Clear "Organic" Confusion

Mar 21, 2016

Organic meat company Cleaver's has updated its packaging design to include more information about how its meat was produced. Cleaver’s, which is owned by Arcadian Organic & Natural Meat Company, wanted its new branding to address ...

Tags: Cleaver, Packaging design, Beef

Schleich Grows Retail Support With New Branding And POS

Mar 11, 2016

The company's new branding and POS, which was first unveiled at London Toy Fair, will be available from July. Schleich has revealed it is increasing its retail support for 2016 with new branding and POS, as well as in-store activities. ...

Tags: Retail, Schleich, New branding

Wyke Farms Creates New Branding for Export Range of Cheese

Oct 15, 2015

Wyke Farms, one of the UK’s largest independent cheese producers and milk processors, has launched a newly designed branding for their export range of cheese. Currently trading in over 160 countries world wide, Wyke Farms will now ...

Tags: Wyke Farms, cheese, milk

Irish Dairy Board Intends to Market Milk Under Ornua Brand

Mar 31, 2015

Irish Dairy Board, which represents about 14,000 dairy farmers, intends to market milk under Ornua brand. Following market tests on various parameters, the new name was chosen by the dairy board. IDB expects that the new branding will ...

Tags: market, IDB, Food

SOS to Complete The Acquisition of OIA Vantagepoint Retail Data-Reporting Platform

Dec 15, 2014

The SportsOneSource Group (SOS, SportsOneSource) and Outdoor Industry Association (OIA) have entered into an agreement that will result in SportsOneSource taking full control and ownership of the OIA VantagePoint retail point-of-sale ...

Tags: web platform, Outdoor Industry, Sporting Goods

Nexa Autocolor Coatings Have Been Launched to Give a Fresh Look to Its Products

Dec 3, 2014

PPG Industries is launching new branding for automotive refinish brand Nexa Autocolor coatings to give a fresh look to its full range of products. The innovative Aquabase Plus waterborne line will be the first with updated product ...

Tags: Autocolor, refinish brand, Construction

JOD Was Asked to Extend The Design and Develop a Brand Identity and Lens

Nov 10, 2014

The new branding features a white oyster dredger silhouette on a black background, reflecting the coastal town of Whitstable in Kent. The name was chosen to complement the existing Whitstable Bay range and by drawing upon the heritage of ...

Tags: Whitstable Bay Drinks, Packaging

Petainer Will Launch The PetainerKeg Linestar

Oct 13, 2014

Petainer, a UK-based container manufacturer and supplier of plastic packaging for beverages, will launch the petainerKeg Linestar, which will help reduce logistics costs by up to 30%. The new product is based on the petainerKeg classic ...

Tags: Petainer, PetainerKeg Linestar

New Brand Strategy Was Launched by The Americk Packaging

May 9, 2014

One of the largest independent packaging groups in Europe has announced the launch of their new branding livery to be adopted across all 5 sites. Following a series of acquisitions this ambitious new brand now boasts a portfolio of ...

Tags: Packaging, Carton printing, self-adhesive

Bostik's New Worldwide Branding Program Has Been Excellent.

Mar 13, 2014

Response to Bostik's new worldwide branding program has been excellent. The new branding features a new corporate logo, which includes a multi-colored gecko. The rationale for using this image, is that a gecko is capable of sticking to ...

Tags: worldwide branding program, produce the glass mural, mosaic gecko

The Move Is Designed to Provide Consistency Across The Portfolio of Events

Feb 28, 2014

The business, which has 27 packaging shows in 11 countries across Europe, is to align each of the events under one of four brands: Packaging Innovations, Empack, Label&Print and Luxury Packaging. The move is designed to provide ...

Tags: Luxury Packaging, Label&Print

Know More About The NBF

Jan 13, 2014

The National Bed Federation (NBF) - the recognised trade association representing UK manufacturers of beds and their suppliers – has a whole new look for 2014. The brand new image is accompanied by a new website amidst the exciting ...

Tags: New Look, NBF

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