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Acamar Eyes International Toy Expansion with Bing

Sep 19, 2017

Last month saw Acamar strengthen its toy partnership with Fisher-Price, in a bid to grow its licensed Bing offering. Here, execs from the two firm's detail why the property lends itself to role-play toys. Expansion into new international ...

Tags: Acamar, toys

Kids Inspire New Toys for Lottie Dolls

Aug 22, 2017

The toy firm is making an official commitment to develop new toys that have been inspired by children through a series of monthly competitions. Children will play a fundamental role in the inspiration of all Lottie Dolls products in the ...

Tags: Kids, Lottie Dolls

Ok Computer: The Rise of Coding in The Toy Industry

May 8, 2017

Aardvark Swift's marketing executive, Joey Relton discusses the UK's worrying skills shortage and how coding toys might just help provide the answer to this problem Teaching children how to code through play isn’t a new or ...

Tags: Toy Industry, coding toys

Rainbow Rangers Taps Fisher-Price for New Toys

Feb 13, 2017

Fisher-Price will develop a range of pre-school items, including plush, vehicles, dolls, play-sets, musical toys and more. Genius Brands has snapped up Fisher-Price as master toy partner for the company’s pre-school series, Rainbow ...

Tags: Fisher-Price, musical toys

US: Hasbro Opens Itself up to Product Suggestions From Consumers with Spark Hasbro

Nov 18, 2016

Consumers in the US can submit product ideas to Hasbro online through the new web portal. Hasbro has launched a new web portal enabling consumers to share ideas for new toys and games with the firm. Consumers in the US can submit ideas ...

Tags: Spark Hasbro, Hasbro

#FiveThingsFriday: Sweet Treats, Training Associates and Out of This World Toys

Oct 13, 2016

ICYMI: Customer service managers “Go Yellow!”, a Walmart associate begins a role at the Pentagon, exclusive Star Wars merchandise arrives, we’re baking up sweet treats, and our latest training academy opens in San Antonio. ...

Tags: #FiveThingsFriday, Star Wars, sweet treats

Pink Key Eyes New Toys and Gadgets for Slush Puppie Brand

Oct 9, 2016

Pink Key’s MD, Richard Pink, has revealed that the company are close to signing a new deal with a toy partner, who will bring Slush Puppie gadgets and toys to market. Since being appointed as the exclusive UK and European licensing ...

Tags: Pink Key, Richard Pink, Slush Puppie

TOMY and PlayFusion's Lightseekers Hits Kickstarter

Oct 9, 2016

Firms are looking to fund final stage of production on the site, with an aim of raising $200,000. PlayFusion and TOMY have headed to Kickstarter to fund the final production of its new toys-to-life title, Lightseekers. Lightseekers is ...

Tags: PlayFusion, TOMY, Kickstarter

US: TIA Hails Fall Toy Preview 'A Great Success'

Oct 9, 2016

‘The event drew a considerable, optimistic crowd and showcased thousands of compelling playthings from our industry’s most creative toymakers,’ says the TIA’s Marian Bossard. The Toy Industry Association’s ...

Tags: TIA, Fall Toy Preview

Toys R Us Store Opens in Huddersfield

Sep 21, 2016

The store occupies a 2,500 sq ft unit in Huddersfield's Kingsgate shopping centre. A new Toys R Us store is set to open in Huddersfield’s Kingsgate shopping centre today. Ten new jobs have been created thanks to the store’s ...

Tags: Toys R Us, new store, Huddersfield

TOMY Enters Toys-to-Life Space with Lightseekers

Sep 20, 2016

Family Gamer TV's Andy Robertson gets hands-on with TOMY and PlayFusion's new toys-to-life creation, set to launch in the US next year. Lightseekers is PlayFusion and TOMY’s answer to toys-to-life PlayFusion teamed up with TOMY to ...

Tags: TOMY, toys-to-life, Lightseekers

TIA Moves Play Fair to November for 2017

Jun 20, 2016

The consumer show will nearly double in size next year when it takes to Halls 1A and 1B of New York's Javits Center. The second annual Play Fair will leave its slot at February's US Toy Fair next year, moving to November instead. The ...

Tags: toys, games, video game experience

Playmates Toys Drops TMNT Toy Range for New Film

Apr 11, 2016

The TMNT range spans action figures, vehicles, play-sets and role-play items. Following the upcoming film release of Teenage Mutant Ninja Turtles: Out of the Shadows, Playmates Toys has just unveiled its new toys based on the film. The ...

Tags: Playmates Toys, Toys, tmnt, teenage mutant ninja turtles

Use VR for PR

Apr 6, 2016

Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...

Tags: Rebecca Oatley, Cherish PR, Virtual Reality

Mean Girls Toys Are on The Way From Funko

Apr 5, 2016

Fans of the show will be able to get their hands on characters from the film including Cady Heron, Regina George, Gretchen Wieners and Karen Smith. Funko has showcased its latest line of Pop! Vinyl toys, based on characters from the ...

Tags: Funko, Mean Girls, Pop!Vinyl toys

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