Packaging used to just be about the three P's: protection, preservation and presentation. But nowadays it's about so much more than that. In addition to delivering the above listed qualities packaging has to tell a story about the brand. In ...
Tobacco companies have stated that plain packs could easily be copied, but a new report from the All Party Parliamentary Group on Smoking and Health said security features could still be used on standard packs. The group said that public ...
Tags: tobacco packs, packs, packing
Austria-based Red Bull is introducing limited edition on-pack design on multipacks and POS(point of sale)with the return of Soapbox Race in UK. The new packaging on multipacks of Red Bull Energy and Red Bull Sugarfree will inspire the ...
Tags: Red Bull, Soapbox, on-pack design, POS
It's that time of year - armchair quarterbacks across the country are grabbing a beer and rooting on their favorite football teams. But with Celiac disease affecting at least 1 in 100 Americans, many beer drinkers are forced to pass up ...
Tags: beer, Celiac Disease, Craft Brew Alliance, Omission