Twitter is aiming to give marketers more control in how they advertise on the site by giving them access to its API through third-party service companies. The program is based on Twitter's Ads API (application programming interface), ...
Tags: Twitter, API, third-party service
Salesforce.com is hoping to give its Marketing Cloud product line a fresh boost with a new social advertising platform for Twitter. The offering, now in closed beta, is powered by a new advertising API (application programming interface) ...