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Batman Tops Best-Selling List as Superhero Toy Sales Exceed £200m

Aug 8, 2017

The LEGO: Batman movie helped drive sales for Gotham’s hero, propelling LEGO Minifigures to the number one best-selling superhero toy to July 1st this year. The Caped Crusader has trounced his rivals across the DC and Marvel ...

Tags: Batman, Toy

'Screen Free Social Network', Elfkins Smart Toy Launches

May 25, 2017

The messaging robot allows kids to keep in contact with loved ones without the need for video chat software. Empath Interactive has announced the launch of the Elfkins Communications robot, the new smart toy that enables safe, screen-free ...

Tags: Toy, Smart Toy

Ok Computer: The Rise of Coding in The Toy Industry

May 8, 2017

Aardvark Swift's marketing executive, Joey Relton discusses the UK's worrying skills shortage and how coding toys might just help provide the answer to this problem Teaching children how to code through play isn’t a new or ...

Tags: Toy Industry, coding toys

Netflix Eyes Move Into Toy and Consumer Products Market

Feb 13, 2017

The firm is scouting for a licensing executive to oversee developing programmes around some of its biggest shows, including sci-fi hit Stranger Things. Paid video subscription service Netflix is looking to move into the toy market. The ...

Tags: Netflix, Consumer Products Market, Toy

US: Moose Toys Confident of Number One Christmas Toy Spot with Little Live Pets' Snuggles

Oct 8, 2016

The company behind Shopkins and the number one best-selling toy last Christmas is looking for a repeat performance this year, having seen Snuggles fly off shelves across the US already. Moose Toys is confident of securing the top spot of ...

Tags: Moose Toys, Christmas toy list, Snuggles

Engino Welcomes New Sales Director to Growing UK Operations

Sep 27, 2016

Having held a number of senior roles within the UK toy industry, most recently with Famosa, McCrickard brings with him a wealth of experience. Engino Toy Systems has welcomed a new UK sales director in the form of Simon McCrickard. The ...

Tags: Simon McCrickard, Engino, UK sales director

Arckit Develops New Arckit Go Colours for Christmas

Sep 21, 2016

'We want children to love playing with the kit, we want to bring out the budding designer in them and encourage then to unleash their creativity,' says Arckit founder Damien Murtagh. Arckit Go Colours is the latest product developed by ...

Tags: Arckit, Arckit Go Colours, Damien Murtagh

Engino Welcomes Robert Mann as New VP of International

Sep 6, 2016

The firm is continuing its plans for international growth with new product and business development across new markets. Educational construction toy firm, Engino Toy Systems has appointed a new vice president of international in the form ...

Tags: Engino, Robert Mann, VP

LEGO Dimensions Sales Outpace Amiibo and Skylanders Amid Overall Sector Decline, Says NPD

Aug 25, 2016

According to the latest NPD results, year on year sales of gaming accessories and toys-to-life products have dropped three per cent to $117.1 million for the year ending July 2016. LEGO Dimensions continues to outpace toys-to-life rivals ...

Tags: LEGO Dimensions, NPD, results

SuperAwesome And Hasbro Team Up To Bring Kids New Transformers Content

Mar 28, 2016

Hasbro will release full length episodic Transformers Robots in Disguise content on the platform every two weeks. Following content partnerships for the My Little Pony and Littlest Pet Shop brands, Hasbro has once again teamed up with ...

Tags: Hasbro, SuperAwesome, Transformers, Robots in disguise

Star Wars Tops US Toy Charts with $700m Revenue in 2015

Feb 12, 2016

The NPD Group has revealed that Star Wars led the US toy market to a 6.7 per cent growth following the launch of the franchise's toys on Force Friday. Star Wars stormed to the top of the toy charts last year, having generated more than ...

Tags: Star Wars Toy, toy market

Hit TV Series Outlander Enters The Toy Space with Board Game and Collectables

Dec 21, 2015

Tonner will develop a line of limited edition 16-inch and 17-inch collectable dolls while Toy Vault will deliver an Outlander board game. Hit historic, time-traveling TV series Outlander has taken its first steps into the toy market with ...

Tags: Tonner, Outlander board game, collectable dolls, Toys

Childrenswear Brand Frugi Enters Toy Space with The Frooglies

Dec 21, 2015

The Frooglies is a line of cuddly toys made from 'signature Frugi fabrics'. Childrenswear brand Frugi is expanding into the toy market for the first time with the launch of its new cuddly toy line, The Frooglies. Made from signature ...

Tags: Frooglies, Childrenswear brand, Toys

Le Toy Van Shifts Gear for Global Expansion

Aug 19, 2015

The wooden toy firm is celebrating its 20th anniversary this year by detailing plans to take on the South American, Indian and Chinese markets, as well as continue the success of Petilou next year and beyond. Pre-school specialist Le Toy ...

Tags: toys, wooden toy

Technology Has Finally Found a Way to Add Real Play Value to Toys

Jun 29, 2015

Retailer's predictions see "tech finally add play value to toy market". Technology has finally found a way to add real play value to toys, according to the London toy retailer Hamleys as it unveils its top toys for Christmas 2015. ...

Tags: Hamleys, Christmas Toys

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