Adidas and Foot Locker introduced 'The a Standard,' the first shop-in-shop retail concept within Foot Locker. The a Standard offers premium product from Adidas’ sport performance and style collections, including footwear and apparel. The exclusive in-store shops will be in 28 Foot Locker locations across the U.S. including New York/New Jersey, Portland, Los Angeles, Chicago, Atlanta, Houston, Miami, Philadelphia, Washington D.C. and Minneapolis. Adidas and Foot Locker expect to open additional locations within the next year.
“The a Standard will provide a home for Adidas’ most cutting edge products in sport and style for Foot Locker customers around the country,” said Tony Kaplan, head of retail marketing at Adidas America. “Frequent product rotations within style, basketball and running will keep the selection fresh.”
Each dedicated space features interactive technology and a dynamic touchscreen display to help customers engage with and learn about key products. The a Standard launch kicks off with the release of the Adidas Pure Boost City Blur print inspired by the energy and speed of urban life available this month.
“Creating an exciting place for our customers to shop and buy is one of Foot Locker’s key initiatives,” said Stacy Cunningham, executive vice president of marketing for Foot Locker. “Designing a dedicated section in our store with Adidas provides us a great opportunity to connect further with our customers by offering an elevated product assortment in an engaging and interactive environment with The a Standard.”
