Adidas brand has reached 1 million yards of fabric produced applying the revolutionary DryDye technology, which eliminates the need for water in the dyeing process.
To mark this impressive achievement, a team from the adidas Group visited the Yeh Group, adidas Group DryDye fabric supplier based in Thailand.
In 2012, the adidas brand launched the adidas DryDye collection, the first in the market to apply the revolutionary DryDye technology. The first collection consisted of 50,000 adidas DryDye graphic t-shirts. That’s 1,250,000 liters of water saved. We then continued to roll out the DryDye technology further (including an adidas by Stella McCartney t-shirt in F/W 2012).
For Spring/Summer 2013, the majority of the fabric has been used for the adidas Performance Prime Tee, one of the best-selling, versatile, training t-shirts in the adidas sports performance range.
Applying the DryDye technology to one of our key products already means that in one year we have been able to take this new technology to the next level as this is not a limited collection, but rather a full line of DryDye apparel.
