The leading flooring show in Asia-Pacific resumes on March 25-27, 2013 in Shanghai with an event that has increased both its size and value for exhibitors and visitors; adding programs and services.
The 16th edition of DOMOTEX asia/CHINAFLOOR will cover 140,000 gross square meters and add new or expanded specialty venues such as the World of Handmade Carpets and an enhanced appointment setting feature in the InnovAction program.
The World of Handmade Carpets
In the past, handmade and machine made carpets and rugs from international exhibitors were shown together in the same halls. In 2014, international handmade carpets producers will appear separately in hall W5 where rugs, education, demonstrations of techniques and historical and cultural influences will merge to create an educational buying experience. Machine made carpets and rugs will remain in hall W1, the traditional international hall for this product category.
Leading producing countries including Iran, India and Pakistan will install pavilions at the handmade carpet area with many other international producers.
Daily live performances will demonstrate techniques, materials, cultural influences and distinguished product characteristics, providing both entertainment and education value for visitors and increased opportunity for exhibiting manufacturers. Manufacturers are invited to submit one example of their work for display and judging by visitors whose vote will decide the most beautiful handmade rug at the show.
InnovAction Flooring
Last year, nearly 4,000 visitors voted in the on-line InnovAction flooring campaign where 200 new and innovative products could be pre-viewed. A selection of those products was also displayed together in a special venue at the show.
The InnovAction program, which is designed to highlight the show’s newest products, is also meant to increase interaction between visitors and exhibitors by providing a convenient, on-line method to set appointments with manufacturers. In its first year, the program resulted in 644 pre-show contacts.
In 2014, show organizers will expand the interactive on-line system for pre-viewing selected products, promotional opportunities and appointment setting. The physical InnovAction spotlight venue will move into the Architects and Designers Hub. All pre-registered visitors will have access to the on-line service.
