Velcro Industries has collaborated with garden products supplier Scotts Miracle-Gro to improve packaging for Scotts EZ Seed grass seed bags.
Scotts has selected Velcro Brand PRESS-LOK hook-to-hook closure technology to offer greater ease of access and better closure to its customers against spill protection.
Both the companies have also partnered with the packaging manufacturer Peel Plastics Products to combine Velcro's closure technology with Scotts' grass seed package.
Velcro Industries global marketing vice president Jurjen Jacobs said consumers increasingly focus on product design and packaging attributes as they make purchasing decisions.
"We've seen great success with brands incorporating our closure into their package design and we're pleased to expand into the outdoor and gardening market through this exciting partnership with Scotts," Jacobs added.
Scotts Miracle-Gro brand manager Jason Olson said, "Our new packaging for EZ See makes packaging lawn care even more efficient and enjoyable for our consumers, who will now have increased assurance that the product is securely closed in storage."
The grass seed packages are available in 10 pound and 14.5 pound variants that are claimed to offer reliable closure along with extended shelf-life.
The integrated PRESS-LOK closure is said to address chances of package misalignment with its interlocking micro features that connect at multiple levels and allow to be used repeatedly.
