Skins Compression has appointed Johnny West as its new North American general manager.
West will lead the Skins North America team and be responsible for planning and implementing strategic brand and marketing initiatives at the retail and consumer levels, driving top- and bottom-line revenue and company growth across various distribution channels throughout the United States.
West brings nearly 20 years of global experience in strategic sales, marketing and branding. Most recently West served as director of brand and sports marketing for 2XU North America. Prior to 2XU, West held top-level sales and marketing positions with sports and outdoor brands such as Prana, K2 Snowboarding, and O’Neill.
“With extensive industry experience across multi-sport segments, West will be a key player in leading our expansion efforts into crowded markets and helping Skins rise to the top,” said Jaimie Fuller, Skins' chairman. “We believe that West’s marketing and branding expertise, coupled with his innate drive for success and passion for all things athletic, will enable the Skins brand to successfully grow and position itself as the category leading compression sportswear brand-of-choice to new and existing consumers, affiliates and wholesale partners across North America. We are thrilled to have him on board.”
