Former Philadelphia pro wide receiver Terrell Owens will soon share the love for Philly’s most famous food item, the iconic Philly Cheesesteak, in a new ad for the return of the Carl’s Jr. and Hardee’s Philly Cheesesteak Thickburger – the chains’ tribute to, and twist on, Philadelphia’s classic cheesesteak sandwich.
Premiering later this month, the humorous new spot titled "Philly Love" will follow Owens down memory lane as he lightheartedly reflects on his hot-and-cold relationship with the City of Brotherly Love. The Philly Cheesesteak Thickburger is available now at all Hardee's locations and will be available at Carl's Jr. locations starting tomorrow.
Back by popular demand, the meat-on-meat Philly Cheesesteak Thickburger features flavorful, thinly sliced steak, grilled onions and green peppers, melting Swiss and American cheeses and mayonnaise atop a charbroiled, 100 percent Black Angus Beef Thickburger patty, all served on a Fresh Baked Bun that's baked fresh inside the restaurants every day. The meaty guest-favorite was last featured on the Carl's Jr. menu in 2010 and at Hardee's in 2008.
"We pioneered the idea of putting great American sandwiches on a burger - or using 'meat as a condiment' as Jay Leno riffed about the practice on The Tonight Show with Jay Leno - and the Philly Cheesesteak Thickburger has been our most popular creation," said Brad Haley, chief marketing officer for Carl's Jr. and Hardee's. "This time around, the Philly Cheesesteak Thickburger is better than ever because we serve it on our new Fresh Baked Buns. The slightly sweeter, denser buns that are baked fresh in our restaurants really bring out the flavor of the charbroiled 100% Black Angus beef patty, the thinly sliced steak and the grilled onions and peppers."
"And, who better to help us promote the best-ever Philly Cheesesteak Thickburger than former Philadelphia pro wide receiver Terrell Owens? Terrell had sort of a love-hate relationship with Philly fans and we make the most of that in the humorous ad campaign for the burger. I think the world will see that he has pretty good acting chops and doesn't mind poking fun at himself."
"I really liked the idea for the ad on this one," said Owens. "It was a great way to tie into my career and it was fun to try my hand at acting."
