LED chip, lamp and lighting fixture maker Cree Inc of Durham, NC, USA has appointed Norbert Hiller as executive VP Lighting. Hiller brings more than two decades of commercial and operational LED lighting leadership to his new role. Hiller has been executive VP LEDs since October 2011.
“Cree has become the industry leader in LED lighting over the last several years and we remain focused on our goal of 100% adoption of LED lighting,” says chairman & CEO Chuck Swoboda. “The growth in our LED fixture business combined with the success of the Cree LED Bulb has expanded the scale of our lighting business and increased the focus on sales and marketing. Norbert brings a unique skill set and track record of success to the next phase of Cree's growth.”
Concurrent with Hiller’s appointment, Dave Emerson will move into the role of VP & general manager for LEDs. In addition, Ty Mitchell, formerly executive VP Lighting since October 2011, will assume the role of VP Lighting Operations.
