After launching I sea pasta in the UK, Seamore Foods is planning to roll out a new product next year.
Amsterdam-based entrepreneur Willem Sodderland discovered the ‘himanthalia’ species when he mistook seaweed for green pasta in a salad.
His thought was immediate, simple and disruptive: what if we start eating it as pasta? We’re eating too many carbs and not enough veggies, so why not swap one for the other? The company Seamore, and the first product “I sea pasta” were born.
‘I sea pasta’ is sustainably harvested in Ireland, one of 6 countries in which it grows. This species grows on rocks and is handpicked following a sustainable harvesting protocol. It is only rinsed and dried, no other processing takes place.
The seaweed naturally looks like green tagliatelle and can be used in the same way. It is organic, gluten-free, very low on carbs and calories, rich in vitamins, minerals, omega3 and iodine. On top, seaweed is seen as one of the planet’s most sustainable foods: it requires only sunshine, no land, no fresh water, pesticides nor fertilizer.
Launched in UK May 2016, I sea pasta now been stocked online at Planet Organic and in store at Whole Foods stores nationwide. Michelin star chefs have started to cook with it. Consumers and chefs alike are surprised by the subtlety of the taste, the ‘al dente’ bite and the similarity to pasta or noodles, making it very easy to cook with.
This wonderful 100% wild product has already won numerous awards not only for it’s great taste but sustainability.
Winner 2015 Ketchum European Food Lab, Next Organic Start Up Award winner 2016, NL Packaging Awards 2016, Food Bytes 2016 Judges Choice Award, ITQI Superior Taste Award 2016.
Seamore foods are set to launch a new product call ‘I sea bacon’ in 2017.
