New Marketing Agency of Record Was Named by Beverage Logistics Firm Satellite Logistics

Satellite Logistics Group (SLG), a leading supply-chain solution provider for the beverage industry, has named MindShare Strategies its marketing agency of record.

A marketing firm specializing in the transportation and logistics industries, MindShare Strategies will provide a full range of services to SLG, including strategy, research, media relations/PR, advertising, digital media, direct marketing/collateral, and special events.

Specifically, MindShare Strategies will manage brand strategy and creative execution for SLG's corporate brand, as well as individual service brands of Kegspediter® keg management, LogiTrax® transportation management, and EcoBev® beverage disposal.

According to Kevin Brady, SLG's president and CEO, MindShare Strategies also will provide strategic marketing communications to emphasize SLG's value proposition to customers and prospects that include leading beer brewers, importers and wholesalers throughout North America, Latin America and Europe.

"As supply chains in the beverage industry become more complex, SLG's strategic, scalable solutions become invaluable to its customers," said Brian Everett, senior partner at MindShare Strategies. "My team looks forward to working to build industry awareness of SLG's extensive beverage industry expertise, specialized resources and innovative solutions.