US-based Hormel Foods has introduced a new easy-to-open 200g tub for its Spam brand canned meats, which complements the existing 200g and 340g can varieties.
According to the company, the new packaging will appeal to younger consumers, the key benefit of the tub is less wastage and it can be resealed once opened, and stored in the fridge for up to two days.
Hormel brand manager Liz Dee said the easy opening format will encourage potential consumers to buy into the category.
Hormel Foods is supporting the new tub with a comprehensive marketing launch strategy which includes advertisings in leading national women's magazine, a social media campaign via SPAM brand's UK Facebook fans and a targeted consumer PR campaign in national and regional media.
The new tub will be available at Tesco from mid July and ASDA in August, with other major supermarkets expected to follow.
