Mars Chocolate North America has launched a new product – M&M'S Brand Chocolate Bar, which combines milk chocolate bar with taste of M&M'S Chocolate Candies.
According to the company, M&M'S Chocolate Bar is made with the best quality, delectable milk chocolate and is boosted by the colorful fun of M&M'S.
The product is available at club, convenience, drug, grocery, mass, specialty and value stores, as well as in vending machines nationwide. Each bar comes with an M&M'S character and features M&M'S Minis.
In January 2013, M&M'S Brand launched one of the largest marketing efforts in the brand's history - 'Better With M'. The campaign was focused on reinforcing 'M' as the symbol of irresistible chocolate, and associating it with occasions such as birthdays, sporting events, movies, back-to-school and baking.
Mars Chocolate North America is the North American chocolate operations of Mars. Based in McLean, Virginia, Mars has net sales of more than $33bn, and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience.
