US-based sibling restaurant chains Carl’s Jr. and Hardee’s have introduced new Jim Beam Bourbon Burger.
The new Jim Beam Bourbon Burger features rich and tangy sauce flavored with Jim Beam bourbon, onion straws, two strips of bacon, pepper-Jack cheese, lettuce and tomato, on a charbroiled beef patty and served on a sesame seed bun.
Commenting on the launch, Carl's Jr. and Hardee's chief marketing officer Brad Haley said that the sweet and smoky flavors of the Jim Beam Bourbon will go well with a charbroiled burger.
The Jim Beam Bourbon Burger, available as an entrée, is priced at $3.59 or as a combo meal with fries and a drink for $6.09 at Carl's Jr. and $5.59 at Hardee's across the nation.
CKE Restaurants, a privately held company, operates about 3,292 restaurants in 42 states and across 27 foreign countries, including 1,349 Carl's Jr. restaurants and 1,936 Hardee's restaurants.
