Leather upholstery major Natuzzi Americas is moving to a larger, 12,000-square-foot showroom for the Las Vegas Market taking place January 26 to 30.
Natuzzi will show in space B-570, introducing its complete portfolio of four leading brands:
• Natuzzi Italia, the company’s premium brand of made-in-Italy upholstery. In addi-tion to fashion-forward sofas and chairs, Natuzzi Italia includes coordinating ac-cent tables, lamps and accessories, offering an exciting selection of complete design statements inspired by founder Pasquale Natuzzi’s philosophy of total living in perfect harmony.
• Natuzzi Editions, which draws on the company’s heritage as a pioneer in leather upholstery and combines that craftsmanship with affordability. Featuring a variety of new styles, materials and covers, these products are all designed in Italy and manufactured at Natuzzi Group plants.
• Natuzzi RE-VIVE, the revolutionary new performance recliner distinguished by its innovative design and unparalleled comfort. A major success at at the October High Point Market, RE-VIVE also won the Trophée de L’innovation award at November’s Espritmeuble show in Paris.
• Softaly, the Natuzzi Group key account program of leather upholstery collections designed to deliver medium price points while keeping style and quality con-sistent with company standards.
Natuzzi’s new Las Vegas showroom is more than double the size of the company’s previous location in B-726, which was 5,000 square feet.
“The Las Vegas Market is a great opportunity to meet with western U.S. and Canadian customers and share the new opportunities ahead,” said Giacomo Ventolone, marketing director for Natuzzi Americas. “Natuzzi is strongly investing in product innovation and marketing. In each of our business propositions, we are developing new product concepts and receiving great acceptance from existing and new clients.”
“We’re thrilled that Natuzzi is expanding its presence at the Las Vegas Market,” said Craig Staack, vice president of home furnishings leasing for International Market Centers. “The addition of this new space shows the important role that the Las Vegas Market plays in the marketing strategies of growing companies.”
