Easton-Bell Sports has ended its relationship with its longtime U.K. distributor, Madison.
The California company said it is seeking a "new partner better suited to the longer-term needs of its business and the retailers it serves," and said it would announce an agreement with a "leading cycling distributor in the U.K. and Ireland."
The new distributor will take over starting July 1, 2013 and will handle distribution of Giro, Easton Cycling, Bell and Blackburn brands.
Source:
http://www.bicycleretailer.com/international/2013/02/04/easton-bell-sports-severs-ties-long-time-uk-distributor
