From December last year to the present, many department stores in Hangzhou have launched their own official WeChat platform to provide customers with a "one to one" type of information service, but for several domestic well-known department stores, the third party platform seems to be insufficient to meet their needs, some of them launched their own software.
Among the stores, Hangzhou Tower and Yin Tai Hangzhou culture square used the WeChat firstly in December last year, from the official WeChat, customers can not only receive gifts by WeChat, but also can inquire the activities, restaurants, parking information condition and so on.
Clothing House Department Store and Yin Tai department store in Xi Hu also launched new activities by WeChat, “customers can receive free opportunity by upload the shopping votes”, the activity was hold by Clothing House Department Store. Yin Tai department store also gave coupons to buyers by WeChat, Jiebai, boat of sand and other shopping malls were also considering WeChat to amass popularity.
Intime Xihu also launched with the micro-channel activities, clothing House Department Store launched a photo store receipts to receive free single opportunity "activities, Intime Xihu through in the last yearThe micro-channel shake coupons sent out to the fans. Cabernet sand Boat mall was also considering launching a micro letter to the accumulation of popularity.
Some stores took time in WeChat, some saw farther. Looking around the major domestic department stores, many have already skipped and perspective from the third party platform such as WeChat, and launched own phone software. All the shopping centers are seeking ways to more trendy and more effective way to close to the customer.
