Patagonia, a leading designer of core outdoor, surf and sport-related apparel, equipment, footwear and accessories, has renewed its long-standing partnership with Epsilon, a subsidiary of Alliance Data Systems Corporation and a leading provider of loyalty and marketing solutions derived from transaction-rich data.
Epsilon will continue to provide comprehensive database marketing services designed to give Patagonia a better understanding of customers and improve cross-channel marketing campaign results.
An Epsilon client since 2004, Patagonia is noted internationally for its commitment to authentic product quality and environmental activitism. Based in Ventura, Calif., and with sales of over $500 million in 2011, the company incorporates environmental responsibility into product development.
Under the terms of the multiyear renewal agreement, Epsilon will continue to host and manage Patagonia's customer marketing database, which features millions of records including transactional, contact, product, promotional, email response and web referral information.
Epsilon will also provide data hygiene services to help Patagonia consolidate disparate customer data into singular records and increase marketing efficiency. The Epsilon designed retail solution ties consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.
This holistic view of the customer allows Patagonia to effectively target their direct mail and email campaigns with the appropriate message for a given customer based on their preferences and behaviors and then complete a response analysis to monitor the success of campaigns and modify the segmentation if necessary.
"At Patagonia we are obsessed with making the best product and providing the best service for our customers and Epsilon plays a critical role in building and maintaining long term customer relationships," said Ben Stefanski, Director of Catalog and Online Sales at Patagonia.
"We value our relationship with Epsilon and have relied on their team for over a decade to help us understand and communicate with our customers more effectively through a variety of channels."
"We are extremely proud of the longevity of our relationship with Patagonia. They continue to challenge us to think outside the box and work together to deepen the relationships they have with their customers," said Bryan Kennedy, CEO of Epsilon.
"Patagonia is one of the most well-respected and environmentally responsible brands in the world. Their customers believe in the brand and are truly connected to what it represents, therefore it's important that Patagonia cultivates and maintains a strong relationship with its customers, and we are excited to continue to be a part of that process."
Epsilon is the global leader in delivering direct-to-customer connections that drive business performance.
Alliance Data and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries.
Patagonia, Inc., based in Ventura, California, is a leading designer of core outdoor, surf and sport-related apparel, equipment, footwear and accessories.
