Cane Creek is adding a "Buy Local Now" button to its website, allowing consumers to order its products from participating nearby retailers, or simply visit the shops to buy the product. The program is coordinated by SmartEtailing.
Participating stores are indicated with colored pins on an online map, allowing consumers to see which stores have the desired Cane Creek product in stock or available "in warehouse," meaning it is available from a Cane Creek distributor.
Non-participating stores are also included in the map listings, minus the "in-stock" or "in-warehouse" indicators.
Source:
http://www.bicycleretailer.com/north-america/2013/03/01/cane-creek-adds-buy-local-now-site