Chinese sports brands plan to invest more in overseas market.Guirenniao Sportswear Co, the Chinese sports apparel maker, hopes to have a tie-up with Best of You Sports SA, also known as BOY, to develop new business opportunities in the Chinese soccer market.
361° is China’s second biggest sporting goods brand and has more than 7,800 stores in China and generates annual revenues of over 1 billion euros.Chinese sportswear brand is also sponsoring various sports events in Europe to get its name out to consumers, as well as supporting the Olympic Games and Paralympics in Brazil in 2016. It targets Europe with expansion push.
ANTA Sports has been striving to boost its brand equity and become more competitive through its comprehensive sports sponsorship resources and highly effective marketing strategies.The Company has currently signed up four NBA stars to endorse ANTA's basketball products, and has gone on to launch designated basketball shoes for them which are positioned as "National Basketball Shoes" offering high value for money, under its "Basketball is Priceless" strategy.
