Alibaba has hired Apple's former counterfeiting investigator to lead the charge against fake products on Alibaba's e-commerce platform.
The Chinese online retail giant has appointed Matthew Bassiur as its head of global intellectual property enforcement.
Bassiur will lead a team to work with international brands and retail partners, regulators and law enforcement to help Alibaba's anti-counterfeiting efforts.
The appointment will take effect in January.
The decision comes after Alibaba avoided being put on a US blacklist for sites selling fake goods.
Source:
http://english.cri.cn/12394/2015/12/24/4081s909790.htm
