PRAIM Group, a food licensing, marketing and distribution company, has entered into agreement to create and distribute a line of all-natural chocolate bars for Paws, Inc., licensor of Garfield property and associated Garfield characters.
PRAIM Group will introduce four collector's edition chocolate bars--two holiday and two "everyday" designs featuring the beloved Garfield. All bars are milk chocolate, 3.5 ounces, kosher and all-natural. The SRP is $1.99-$2.49.
"Garfield is the most widely syndicated comic strip in the world," says Kerry Laramie, director of Sales for PRAIM Group. "Having a Garfield chocolate bar makes great sense as he is known for his passion for food and treats. Garfield fans will love eating and gifting these delicious chocolate bars."
A multi-Emmy winner, movie and comic strip star, subject of hundreds of books, and Facebook phenomenon with nearly 17 million fans, Garfield is a beloved orange Tabby cat known for his laziness, sarcasm and love of food. The Garfield strip is read by more than 200 million people each day in 42 languages.
"Garfield loves food and we know he would devour these chocolate bars," says Jim Davis, creator of Garfield, and president of Paws, Inc. "PRAIM Group is the ideal partner as they have a great product and are skilled in working with iconic brands."
