The bottles feature blue snowflakes on whole milk bottles, green Christmas trees on the semi-skimmed and shiny, red stars on the skimmed.
Cravendale is supporting the new pack launch with a 1.2m media campaign.
Sophie Macaulay, Cravendale brand manager, said: “Christmas is a time when we all want things to be that extra bit special, and whether you’re planning to make a legendary bread sauce or a cracking egg nog, Cravendale finely filtered milk is the essential festive fridge staple.”
Source:
http://www.packagingnews.co.uk/design/cravendale-launches-limited-edition-christmas-bottles/
