Hydro Flask announced three key new hires to its growing team: David Visnack, vice president of marketing and product; Tom Trissel, customer service manager; and John Ogle, IT manager.
Visnack, pictured at right, has 15 years of expertise in the outdoor sports and recreation industry. He specializes in brand leadership, marketing, product development and e-commerce programs that achieve breakthrough results in sales and brand growth. Prior to joining the Hydro Flask team, Visnack was general manager of the Redington division of Far Bank Enterprises, where he managed every aspect of the fly fishing brand's P&L. As general manager, Visnack significantly increased profits and performance through innovative sales programs and by streamlining product, marketing and operations efforts. Visnack also served as the VP of marketing and product for Far Bank's Sage, Redington and RIO Fly Lines brands.
Previously, Visnack held positions at two other big outdoor sports and recreation companies ?Buck Knives and SmartWool Corporation. At Buck Knives, he was vice president of marketing and product, where he oversaw marketing, e-commerce, customer relations, and product development operations, resulting in $4 million in sales. In his seven years At SmartWool Corporation, he held positions as director of e-commerce, director of marketing and interactive marketing manager.
"Hydro Flask is an emerging, up-and-coming brand with a great future," said Visnack. "I'm excited to take my background and experience in growing brands and use that to take Hydro Flask to the next level in the outdoor, beer, coffee & tea, natural foods and golf categories."
In addition to Visnack, Hydro Flask has recently hired Tom Trissel as customer service manager. Trissel comes to Hydro Flask from Altrec.com, where he spent six years as customer service manager and assistant store manager. In this role, Trissel oversaw multiple national and regional accounts and managed all aspects of customer satisfaction and retention. He has also held positions at Salomon North America and Great Comebacks Sporting Goods, among others. Lastly, John Ogle has joined Hydro Flask as IT manager. Previously, Ogle was a consultant for NetSuite Development and Optimization Solutions, where he managed and implemented cross-functional process and system development optimization projects in various companies and industries. He has also held positions at Enhanced ERP and Lightspeed Technologies. "David, Tom and John will be huge assets to the Hydro Flask team," said Scott Allan, CEO of Hydro Flask. "Each will help us achieve our aggressive business goals and take Hydro Flask to the next level."
Based in Bend, OR, Hydro Flask uses only high-quality 18/8 stainless steel flasks and other containers that offer a 100 percent lifetime warranty. It recently expanded into food flasks and has begun shipping the market's only double-wall vacuum insulated 64 ounce growlers.
