BlackBerry last night launched BlackBerry 10 across the world – dubbed ‘the re-designed, re-engineered, and re-invented BlackBerry’ platform that creates a new and unique mobile computing experience.
Available on two new smartphones, the BlackBerry Z10 (all-touch) and BlackBerry Q10 (touch with physical keyboard) smartphones powered by BlackBerry 10 offer a faster, smarter and smoother experience than any other BlackBerry.
BlackBerry unveiled the new BlackBerry Z10 and BlackBerry Q10 smartphones at events held simultaneously in New York, Toronto, London, Paris, Dubai, and Johannesburg.
“Today sees a re-invented BlackBerry launching an entirely new mobile experience,” said Thorsten Heins, President and CEO of BlackBerry.
“We are thrilled to be introducing BlackBerry 10 on the new BlackBerry Z10 and BlackBerry Q10 smartphones, to deliver a faster, smarter experience that continuously adapts to your needs. Every feature, every gesture, and every detail in BlackBerry 10 is designed to keep you moving.”
Highlights of BlackBerry 10
BlackBerry 10 is a robust and reliable platform that is smooth and responsive. It has a modern design and a gesture-based interface that is highly discoverable. It is designed to support, learn, and adapt to the way you work and share with features like:
- The ever present BlackBerry Hub, which is a single place to manage all your conversations whether personal or work email, BBM messages, social media updates or notifications, and the ability to “peek” into the BlackBerry Hub from anywhere, so you’re always only one swipe away from what matters to you.
- BlackBerry Flow, where the BlackBerry 10 experience excels by enabling features and apps to flow seamlessly together, helping you complete the task at hand effortlessly and efficiently. For example, you can tap on an attendee listed for a meeting to see their latest tweet or LinkedIn profile. Or tap the thumbnail of a picture you just took to launch the Picture editor and quickly apply a transformation or filter, then instantly share it with your contacts.
- A keyboard that understands and adapts to you, that learns what words you use and how you use them, then offers them up to you so you can type faster and more accurately.
- BBM (BlackBerry Messenger), which allows you to share things with the people that matter to you in an instant. BBM in BlackBerry 10 introduces the ability to share your screen with another BlackBerry 10 contact.
- BlackBerry Balance technology, which elegantly separates and secures work applications and data from personal content on BlackBerry devices.
- Time Shift, an astonishing camera feature that lets you capture a group shot where everyone is smiling with their eyes wide open. Story Maker, which lets you bring a collection of photos and videos together, along with music and effects, to produce an HD movie that you can instantly share.
- The new BlackBerry 10 browser, which sets the industry benchmark for HTML5 support on smartphones, is incredibly fast. Scrolling or zooming is fluid and responsive. The browser includes many advanced features, supports multiple tabs, lets you browse sites privately, includes a reader mode, and integrates with the platform for easily sharing content.
- BlackBerry Remember, which combines memos, tasks and much more into a single experience. It helps you organise and manage information you have on your smartphone around projects or ideas, letting you collect content such as websites, emails, photos, documents, and other files, and then like a To-Do list, lets you create tasks, assign due dates, and track your progress. If your BlackBerry 10 smartphone is set up with a work account, your Microsoft Outlook Tasks will automatically be wirelessly synced with BlackBerry Remember. If you have configured an Evernote account with your smartphone, BlackBerry Remember will sync Evernote workbooks as well.
- BlackBerry Safeguard technology that helps protect what is important to you, and the business you work for.
- Built-in support for Microsoft Exchange ActiveSync so your BlackBerry Z10 or BlackBerry Q10 smartphone can be simply connected and managed as other ActiveSync devices in a company, or enabled with BlackBerry Enterprise Service 10 to gain secure access to work email, “behind the firewall” applications and data, and benefit from other security and enterprise mobility management features.
- The BlackBerry World storefront, which now includes 70,000 BlackBerry 10 apps. In addition, Facebook, Twitter, LinkedIn and Foursquare apps for BlackBerry 10 are pre-installed, and BlackBerry 10 customers will have access to leading applications from across the globe. Leading application providers including Disney, Cisco, Foursquare, Skype and Rovio have committed to the platform.
“At Foursquare, we are extremely excited to launch our new BlackBerry 10 application and to continue developing on the platform,” said Dennis Crowley, Co-Founder and CEO of Foursquare.
“Our team built the app just for BlackBerry 10, and the result is an amazing Foursquare Explore experience to help people around the world make the most of where they are.”
“We’re delighted to bring Angry Birds Star Wars to BlackBerry fans around the world,” said Petri Jrvilehto, EVP of Games, at Rovio.
“It’s a great platform that gives a fantastic gaming experience, so fans can experience the struggle of Rebel Birds vs. Imperial Pigs to the fullest!”
“Bringing Where’s My Water? and Where’s My Perry? to BlackBerry 10 smartphones will introduce some of Disney’s most popular mobile games to new audiences,” said Tim O’Brien, VP of Business Development, Disney Games.
“The new BlackBerry 10 platform is an exciting opportunity to expand Disney’s network of mobile players.”
“We’re proud to extend Cisco’s WebEx technology to the BlackBerry 10 platform letting customers of any size join, start, view content, and stay connected to WebEx meetings right from their BlackBerry 10 smartphone,” said Raj Gossain, Vice President of Product Management, Cloud Collaboration Applications Technology Group at Cisco.
“Our customers access Cisco collaboration capabilities, such as instant messaging, IP voice calling and conferencing on BlackBerry smartphones to stay connected anywhere, any time, and with anyone. RIM and Cisco have worked together to develop an application that is user friendly and meets the needs of our global customers.”
“We are excited about our plans to bring Skype to smartphones running the brand new BlackBerry 10 platform,” said Bob Rosin, VP & GM of Business Development for Microsoft’s Skype division.
“We are working closely with BlackBerry to ensure Skype runs great on BlackBerry 10 devices. This will give BlackBerry 10 users a great Skype experience, including free voice and video calling, sending instant messages and text messages, sharing photos, videos and files, and calling to landlines and mobiles at Skype’s low rates.”
BlackBerry Z10 and BlackBerry Q10 Smartphones
The new BlackBerry 10 smartphones are elegant and distinctive, and the fastest, most advanced BlackBerry smartphones yet. They feature 1.5 Ghz dual core processors with 2GB of RAM, 16GB of internal storage, and an expandable memory card slot. They include the latest enhancements in high density pixel and screen technology to display clear, sharp, and incredibly vivid images. Both feature a micro HDMI out port for presentations, and advanced sensors such NFC (near field communications) to support mobile payments and the exchange of information with a tap of the smartphone. They also have a removable battery.
The BlackBerry Z10 and BlackBerry Q10 smartphones will each come in White and Black.
A range of accessories for the new BlackBerry 10 smartphones, including the new BlackBerry Mini Stereo Speaker as well as a variety of carrying and charging solutions including a unique charger that provides on-the-go charging, will be available from select carriers and retailers.
Pricing and Availability
Worldwide, we have several key markets that are revealing pricing and availability today, including the UK, Canada and UAE.
- In the UK, the BlackBerry Z10 will be available beginning tomorrow on pay monthly contracts and pre-pay plans from EE, O2, Vodafone, Phones 4u, BT, 3UK and the Carphone Warehouse. BlackBerry Z10 smartphones will be available fully subsidised on competitive monthly pay contracts. Price points will vary according to carriers and retail partners.
- In Canada, the BlackBerry Z10 will be available on February 5th. Pricing will vary by carrier partner, but it will retail for around $149.99 on a 3 year contract.
- In the UAE, the BlackBerry Z10 will be available on February 10th. Pricing will vary by carrier partner, but unsubsidised it will retail for AED 2,599.
- In the U.S. market, we expect availability with most carriers for the BlackBerry Z10 to be in March. Today, U.S. carriers will start announcing pre-registration and price plans.
