Brand design agency bluemarlin has announced that its Singapore-based studio has developed a designed packaging for Unilever Food Solutions’ Hellmann’s mayonnaises and salad dressings range.
Designed solely for chefs and restaurant owners, the large-scale products have been launched in Asia with introduction to other markets across the world to be coming soon.
The packaging features blue, white and yellow Hellmann's owned color palatte and a positive curved graphic system like a smile.
Bluemarlin Asia managing director Kay Twine said, "The result is a simple and strong, yet flexible design that allows for easy range navigation that works the world over.
"Whilst it adheres to and respects Hellmann's products that are sold in supermarkets, it's different enough for chefs to recognise the more professional recipes and approach."
Unilever Food Solutions Global Category Marketing Director - Dressings AAME Catherine Bautista said, "Chefs are busy people. They need simple solutions to everyday problems. With the simple and honest design and strategy that bluemarlin has provided, we are in a great position to deliver."
Image: The packaging features blue, white and yellow Hellmann's owned color palatte and a positive curved graphic system like a smile. Photo courtesy of bluemarlin.
