Northern Ireland's Poultry giant Moy Park has invested in its 18,500ft2 poultry development house in Colorado to bring together best farming practices, leading technology and science under one roof.
As reported in The Poultry Site, Moy Park facility comprises 36 individual pens, with each holding 500 birds.
Moy Park agriculture development manager Justin Coleman was quoted by The Poultry Site as saying: "Chicken is at the very heart of our business and this initiative supports our commitment to sustainability, environmental excellence and developing the farm of the future.
"This investment allows us to lead the way in innovation providing a precision controlled environment to better monitor bird welfare, feed conversion and environmental impacts so we can provide optimum conditions for our chickens."
This development will help Moy Park to alter inputs to each pen in order to capture and analyse data to provide statistically significant improvements in its poultry rearing and welfare processes.
Moy Park is currently running a broiler expansion programme in Northern Ireland and Great Britain.
This is part of its overall strategic plans to grow fresh locally farmed chicken supply for its UK and Irish customers. It would result in the construction of more than 250 new poultry houses by the end of this year, added the publication.