US automaker Ford has launched MyEnergi Lifestyle pilot program in China to promote green energy and environment-friendly vehicles.
The auto major has collaborated with appliance manufacturer Haier, power company Trina Solar and electric vehicle charging firm Delta Electronics, to undertake the initiative in Beijing and Shanghai.
The collaboration was announced at the CES Asia event in Shanghai.
Ford Motor Company vehicle electrification and infrastructure global director Mike Tinskey was quoted by CNet as saying: "Forging a trend of sustainable energy consumption is one of the major challenges we have ahead of us.
"It's not something that any single individual, product or corporation can achieve alone."
The concept of MyEnergi Lifestyle upholds how combining renewable energy sources, efficient home appliances and a plug-in vehicle can significantly reduce energy costs and carbon footprint, Ford officials said.
The initiative is expected to help China cut carbon footprints and emission level, at a time when it is facing pollution issues in major cities.
According to a research report by Georgia Institute of Technology, the initiative would result in 40% and 69% fall in electric and gasoline bills, respectively.
